“The formulation of a problem is often more essential than its solution” A. Einstein e L. Infeld
It serves to understand, to make decisions and to accompany the development of a business or public opinion. Due to that fact, gathering results is not enough. We offer our mission and orientation to help you understand them. Through the view of the future and comprehension of the past, our team provides you with valuable recommendations so that you can enter new markets, resolve problems and improve your business or your image.
We structure and customize our work to serve different markets and needs through the combination of available techniques and technologies.
Check the types of researches we do:
It is a type of research that uses a less structured data collection routine, in order to turn possible the emersion of important variables for the comprehension of scenarios, situations and problems. The qualitative methodology is commonly used in studies that need to expand the opening angle for the understanding of the object of study. It includes the analysis of secondary data (data mining) and some studies on quantitative methodology such as, the ones known as pilot studies.
Conclusive researches tend to be more structured and are frequently using the quantitative methodology. They also aim to study the relationship between established variables or test previously formulated hypothesis. Are part of this category, the surveys, censes and the panel as well as experiments and pilot experiments such as blind experiment and price elasticity testing.
This type of research may be cross-sectional or longitudinal. In cross-sectional researches, data collection of a certain sample is made only once at a single time frame on the other hand, for the longitudinal type of research, sampling is held several times over time. It is a type of study that involves a fixed population sample which is measured repeatedly.